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Enterprise spirit:Unity and progress of realistic and innovative
Enterprise style: first in the world
Operational objectives: do the world Soyea
Business purpose: to solve customers fear for their responsibility for the purpose of consumer satisfaction
Operating principles: scale, diversification, conglomeration
Management principles: management is no small matter, effective management of
Employment mechanism: the career attractive culture shaping mechanisms to motivate people to return people to treatment
Employment standards: earth person conscientiously work
Idea of ​​the market: the market is merciless, marketing the proper way
Development philosophy: based on the market, the pursuit of innovation
Service philosophy: the customer is always right